The 10 Best Sites for Selling Your Art
In today’s world, with online shopping becoming more and more popular, there is now an emerging reliance upon digital marketplaces in the process of marketing and selling items. As a result of this, artists are becoming increasingly inclined to selling their work through technological mediums.
Whether it be through the sales of prints or originals, the art world is being revolutionised by online platforms, some of which see the production of thousands of sales each year.
This article will explore the 10 best sites for selling your art, hopefully enabling you to find the perfect place to expand your audience and start making money from your work.
Zazzle is a website that allows you to sell your designs or artwork on hundreds of different products, ranging from clothing and business cards to hats and skateboards. It’s thanks to this wide variety of options available that there are now over 300 million unique products listed on the site.
Whilst the large number of sellers that use the site has the potential to result in more competition, it also means that the website attracts endless numbers of shoppers every day, so there’s no shortage of customers to which you can sell your work.
On the print on demand service, founded in 1999, every product is made to order, and it is free for anyone to set up an account (although you must be over 13 years of age to use the site).
The main advantage with this platform is that upon purchase, shoppers will have the opportunity to customise your products to a large extent. This involvement of the customer in the event of a sale results in the creation of a connection between artist and buyer.
The fact that products are customisable may even encourage more sales, as the piece can be tailored to people’s needs and preferences. For instance, there are options to engrave products with a custom message, to alter image sizes, and more.
The standard commission rate for Zazzle is around 15% per sale, plus up to 17% volume bonus. However, the site is free to use, so although you won’t be keeping all of the revenue from your sales, you won’t have to worry about paying for the maintenance of an online store.
Launched in 2017, Singulart is a newly emerging online gallery, currently displaying over 50,000 carefully curated artworks produced by artists from 45 countries. Although the website has only recently been founded, it has already established itself as a well respected and promising digital gallery.
All pieces of artwork that are sold on the site are originals, and artists also have the opportunity to offer commissions to potential customers. As a seller, you do have to handle packaging, however Singulart organises and insures the transport of the artwork, also paying for any return costs.
With a dedicated team and a positive reputation, the gallery is sure to promote your work and provide you with a platform through which you can independently attract a global audience.
The gallery does have a rigorous selection process, meaning that not every artist that applies will be able to sell their work through the site.
Artists on Singulart tend to be nationally recognised for their work, having hosted solo exhibitions or having been rewarded with prestigious art prizes. So, if you’re a well-esteemed artist, this site may be for you. But whilst they accept emerging artists, less experienced creators may want to wait a few years until they have experienced further career development before applying.
This art selling site has been in operation for around ten years now and attracts almost 300,000 monthly visitors. This is clearly an advantage, since it allows you to display your artwork to large numbers of potential customers.
One of the main benefits of this website comes in the form of good marketing– and yes, it’s all handled for you. Every shop that is set up on their site is designed to rank highly.
Artfire makes it their mission to share all of your work to every major search engine- google, yahoo and more. In terms of making connections, the company also sees it of high importance that relationships are formed between artists, enabling skills to be shared throughout artistic fields.
The site has gained an international reputation for its unique and dedicated customer service. It is also renowned for its focus on community, with an aim to form a tight community that connects buyers with sellers, and artists with other creators.
One of the few disadvantages of this site is that a standard subscription for the site will cost sellers $4.95 each month, along with a fee per-item (for up to a maximum of 250 items). At this rate, Artfire will take 9% of the final sale.
However, despite the fact that the service comes at a cost, the benefits that you will receive as a seller, in the form of shining customer service and widespread digital marketing seem worth even more than the price suggests.
Another popular subscription, if you’re willing to pay more, will reduce the amount of money that Artfire makes to just 3%, and allows you to list up to 1,000 items with no listing fee. This subscription comes at a price of $20.
By 2011, DeviantArt became the largest online art community, hosting over 358 million images uploaded by 35 million registered users.
The site attracts over 45 million visitors every month, so you will have no shortage of potential customers. Users are able to upload almost any form of art- from paintings and drawings to animation and film. The site is also home to artists that work three-dimensionally.
Users are able to sell prints of their work, and you are able to pay fairly small amounts for a subscription. DeviantArt has earned a status that has seen it referred to as the 13th largest social media site in the world.
Perhaps one of the greatest advantages of the site is the sense of the community that it provides for its millions of users. Whether it be through tutorials or comments, the connections that are made between artists on the website allow for significant artistic development and technical improvement.
The site is home to high levels of competition due to the millions of registered users that upload a collective total of over 150,000 pieces of art every day.
Also, if you’re an artist that works on pieces such as traditional landscapes, oil paintings, or traditional sculptures, there are perhaps websites that are better suited to your medium.
DeviantArt mainly features digital artwork, and pieces such as cartoons, fan art or anime. So if you’re a more traditional artist, you may not attract as many visitors to your page as those who specialise in the aforementioned styles.
If you are an artist who already has a strong reputation, or a large social media following, having your own site from which to sell your work can be a great way to increase sales.
Selling without a third party vendor can be a great benefit, due to the fact that it cuts commission rates, meaning that you, as the artist, are able to keep more of the revenue since you won’t have to give away a percentage to the website or gallery that you’re selling through.
With over 800,000 active users and $100 billion worth of sales, Shopify has grown significantly since it was launched in 2006.
Shopify provides you with over 70 customisable themes to choose from, you can create a website, online store or gallery that perfectly complements your artistic style. Its services also allow you to process orders, track customer history and manage logistics.
The basic Shopify package costs $29 per month and includes all the basics needed for starting a new business. Other packages range in price, up to a maximum of $299 per month. These high costs make the service less ideal for smaller or newly emerging artists who may not be able to afford it.
Founded in 2011 and based in London and Miami, Artfinder is now home to over 10,000 artists from 108 countries, making it a truly international service and community. Around 15,000 new works are added to the site each month.
By becoming a seller on the site, you will be able to reach a global audience of 500,000 people, and you will have the opportunity to take control of your store, customising your prices and listings. The service also gives you access to performance statistics and insights.
One good thing about this site is the connection that they create between artist and customer. Every piece is sent directly from you (the artist) to the customer. This has the potential to increase sales, as the buyer feels more connected to the artist.
Another huge advantage is that there is the option of a free starter plan, which allows you to list up to 30 artwork listings at no cost.
The drawback with this site comes in the form of the commission rates, which are relatively high. With the free starter plan, as mentioned before, the website will take 40% (+ VAT in EU), leaving you with only just over half of what you make from the sale of each piece.
Alternatively, you are able to pay for better plans at the fairly low cost of $5 or $12 a month, the latter providing you with professional account benefits on top of other perks, including a decreased commission rate of 33%. With these paid accounts, you are able to list an unlimited number of works.
Saatchi Art markets itself as a global community, with artists from over 100 countries selling to customers from over 80 countries.
The site also attracts a significant number of visitors- in fact, it receives 1.6 million monthly visits, and sends printed catalogues to over 1 million households. This means that you would never be short of an audience to sell your work to.
It’s free and simple to create an account, photograph your artwork and start selling, and the site has a non-exclusive policy.
As the artist, you will receive 65% of the money made from each sale, and the company will take care of shipping, meaning that you only have to pay the packaging costs. You can choose how and when you get paid, making it an extremely flexible service.
The advantages are endless with this site, another being the high levels of support that they provide for their artists. As a seller, you will have access to an artist support specialist by phone or email if you have any questions or need help with a sale.
By signing up to their artist newsletter, you can have helpful tips for improving your sales delivered straight to your inbox. They also give you access to tips for success.
A slight disadvantage comes in the form of commission rates. The site takes 35% of your revenue, meaning that you don’t get to keep all of the money that you make.
However, the money that they take (which in fact is a fairly small percentage when compared to other sites’ commission rates) goes straight back into investing in exposure for you as the artist.
Some of the ways in which they promote their artists every day include social media exposure to their 1.1 million followers, popular editorial features, and attention from curators.
Redbubble is a free marketplace that helps thousands of artists reach new audiences and sell their work more easily. The site allows you to upload your designs, which can then be applied to and purchased in the form of t-shirts, vinyl stickers, device cases, posters and more.
They focus on establishing and maintaining your status as an independent artist, allowing you to be in full control- you set your own prices, and choose what products your work can be sold on. No matter how many products you sell, you remain in full control and ownership of your work.
The popular site receives 10 million site visits each month and has made around 7 million sales over the last 10 years.
Redbubble is a highly inclusive company that offers many services. They handle the transactions, coordinate the printing, arrange for delivery, and handle any issues that may occur. All you have to do is create and upload.
They are dedicated to leaving you with more time to work on your art, without worrying about the sales process.
Another advantage is the high quality of the products onto which your designs are printed, and the variety of these that you can print onto. The products also come in a range of colours and sizes, giving customers so many options, which has the potential to encourage sales.
Current Redbubble users earn an average of only 17% of the retail price, which isn’t very high, but reasonable when you consider the services that they provide, and the fact that you don’t have to pay for printing, packaging and shipping etc.
If you are wanting to make large amounts of money, this site may not be for you. Although you choose how much you make from each work, increasing this would raise the retail price, making your work more expensive than lots of other designs on the site.
That being said, there is the potential to make lots of money with minimal hassle if you end up selling substantially large quantities of products.
Society6 is a website, similar to Redbubble, that allows artists, both established and emerging, to market and sell their work to a global online audience. The company states that its their mission to empower creative expression, and to help artists find their artistic voices.
You are able to upload your work and apply it to a best-in-class array of items, such as wall art, home décor, furniture, apparel, lifestyle products and more. The best thing is that you always keep the rights to your work- what you create will always be owned by you, and not the company.
Society6 has a dedicated team that will print, ship, market and handle customer service, allowing you to spend maximum time on what matters- creating. This also minimises your costs significantly.
By joining Society6, you join a thriving community that connects artists, who support one another with art education, trend reports and more. You automatically have access to a large audience to which your work can be marketed and sold.
In most cases, artists earn just 10% of the retail price, which means that you lose out on 90% of the money made from the sale. For art prints, framed art, and canvases, you set your own price.
Despite the fact that the commission rates seem unfair, as the site receives 90% of the income, this begins to seem slightly more reasonable upon the realisation that they do pay for the printing, shipping, packaging and marketing, on top of paying for the item that your design is printed on.
Etsy is home to over 2 million sellers, who offer a total of 60 million items on the site. With a listing fee of just $0.20 per item, the website is one of the cheapest and most popular digital platforms from which to market and sell your artistic works.
Each listing lasts up to 4 months before expiry, or up to when the product has been sold, but listings are easily renewable. When you sell an item there is a small commission and standard payment processing fee of 5% and 4% + $0.20, respectively.
The sense of community is also strong on this platform, giving you connections with other artists, access to support staff, a Seller Handbook, an Etsy Success Newsletter, and access to a wide array of forums and teams.
Etsy attracts millions of visitors to its website every day. If you were to sell your art on your own site, it would take years to build up an audience that large. You’ll never be short of potential buyers on an online store with such high levels of prestige.
Another thing that makes Etsy better than a self managed website is the exceedingly short amount of time that it takes to set up your online store. Your Etsy shop can be set up within just over 10 minutes, meaning that you can focus just on creating and selling, rather than selecting themes and fonts for your own website.
Using the Etsy app, you can manage your business and sales wherever you are. Access to detailed statistics about your shop’s performance also provide for significant career development and the gain of understanding of the online world of art sales, which is ideal for artists who are just starting out in their career.
Although the standard monthly subscription package comes at no cost, sellers are able to access other packages, namely the Plus package and the Premium Package (which is launching later this year, in 2019). The former would cost you £8.30 a month, and the latter has a price which has yet to be announced.
These costs are an obvious disadvantage to sellers who are newly emerging and may not have as high of a budget to spend on marketing themselves within the website.
We hope you found this article useful in finding a convenient platform from which to sell your art- whether it be originals, prints, designs, or sculptures.
Selling art can be costly and time consuming, but hopefully you have now been exposed to opportunities to avoid this stress and focus purely on creating.
Clearly all the sites listed above have their ups and downs but depending on your artistic style and your commercial preferences, at least one of these sites should be ideal for you.
For more information on the sites available to sell your art from, check out this video by Anthony Crammen on his favourite places from which to sell work.